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Videos
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Citation

Nguyen, M. (2023a, November 28). Discussion-The Taste of Innovation. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/discussion-the-taste-of-innovation


Research papers

Driving consumers' brand perception and engagement

Bad ads create bad experiences for consumers and negatively impact your brand. It is critical to know what creative element or pattern can help drive brand performance and direct response. However, creative A/B tests or lab tests with facial...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Minh Nguyen, Tomoya Naohara, Kosuke Yoshida
Companies: Google, INTAGE HOLDINGS Inc.
November 2, 2020
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Citation

Nguyen, Naohara and Yoshida (2020a, November 02). Driving consumers' brand perception and engagement. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/driving-consumers-brand-perception-and-engagement


Videos

The Artificial Intelligence DRIVE in ASIA PACIFIC

With the ESOMAR/MRSI Asia Pacific conference rescheduled to 1-3 November, programme committee member Takeshi Oshima from insurance company MetLife talks about what programme features inspire him and invites some of the presenters to join him for a...

Catalogue: ESOMAR TV: Asia Pacific at Home
Authors: Takeshi Oshima, Gigi Leung, Minh Nguyen, Yohei Takeshita, Toshimitsu Sekii
April 16, 2020
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Citation

Oshima, Leung, Nguyen, Takeshita and Sekii (2020a, April 16). The Artificial Intelligence DRIVE in ASIA PACIFIC. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-artificial-intelligence-drive-in-asia-pacific